What is Content Management?

Content Management is misunderstood by many people. They don’t know what  a content manager does exactly.

Well it’s easy to answer. Content Management is the generation and publication of information for your users. This information will be different for different organisations. An online store will have info on products, returns, delivery times etc. A company’s intranet will have info on company policies, background, strategies and plans etc.

An online magazine will have articles, quizzes, photo galleries and more. A forum  will have numerous threads (usually requiring monitoring) and info on policies.

The types of content possible are numerous and varied. You need to determine what is useful to your users and what they want, and manage your resources so that you can give them as much as possible.

Content Management

Content Management

Content Management and Content Strategy

Content strategy involves the analysis of data and the investigation of your users’ needs and wants. Through this you will identify what you most need to provide for them and examine what you can provide with the resources that you have. Who will you target and how will you attract them?

Once you have decided this, you then move on to the planning phase.

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Web Content Planning – 1 easy tip

Web Content Planning can be tricky to pin down accurately. Creating a new page can take an hour or a day or more, depending on how well you know the subject and on what exactly you need to do. Here is a method I have been using to finish the content required for the launch of the Cycle Ireland App – a process which has lasted over 6 months.

I mentioned Workflowy as a great project management tool and a way to keep everything in one place. But I found it lacking as a task tracker. For this I will use trusty old Microsoft Excel.

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Workflowy Review

Workflowy is an apparently simple but extremely clever tool to manage your projects.

You start by writing a list.

Click on any item on this list and you can now write another list underneath it.

Click on any item in this sub list and you can now – yep – write another list beneath it, and so on.

Breadcrumbs allow you to navigate up and down the levels easily.

Workflowy Logo

Workflowy

The clever part is that you can delve into a lower list in 2 ways, by isolating it on its own page or by viewing it as part of its parent list.

Everything is stored in the cloud, but you can continue to work offline. It won’t save until you are back online, but you can export everything if that is a problem.

It is really neat to keep an overview of your upcoming tasks, divided into neat and easy to read sections, and to keep them all in one place.

The other clever part is that you can tag every task. You can label everything either #critical, #soon, #medium or #longterm (as an example). Then you can instantly pull up a list of your #critical tasks and knock them off, then scan your #soon tasks. You can label them for days or dates. You have complete freedom to organise your work in the way that you want it.

You can outline a content plan and add notes on any item at any time, which are neatly hidden in the ordinary view.

The key thing to remember is that everything can be a list, once you think about it in the right way.

There are free and paid versions of Workflowy.

Workflowy review conclusion

As things stand, I am currently measuring my work in blocks of time, which (to my current understanding) doesn’t suit Workflowy, but I am using it to keep track of high-level tasks which will stretch over the next few months. People use it in various ways, and everybody should check it out.

Logo Design Tips

In July of 2012 I got my logo designed for cycleireland.ie. I had put the task off for a while as I was nervous about ending up with something that I didn’t like, and I felt that a bad logo would leave the whole project looking about as attractive as a tramp in a heatwave’s underpants.

#1 Don’t stress over it

That was my first mistake – I attached too much importance to it. Logos can be amended, improved and changed at will. It is not the most important thing in the world. There is a very clear process to follow. If you end up with a bad result just examine what went wrong, change what you need to change and start again. If you don’t have time to do that, review it an appropriate later date and keep that in mind when you are doing any printing work.

#2 Verbalise what you want

Some people have the idea that they don’t want to influence their graphic designer and would prefer that they come up with a blue sky idea. If you are one of those people, you are a designer’s nightmare, and they are only working with you because better people won’t hire them. You don’t want to be in this situation.

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Web images – bigger is better

As broadband speeds slowly – painfully slowly – improve in country after country, it’s important to look at how that impacts the web content that we create. Web images are second only to videos in their impact on downloading times for your site.

Web images can now be used more creatively

Optimising your images has long been vital to having efficient sites, but it is time to loosen the restrictions we place on our image sizes, if we haven’t done so already. Web design is trending towards larger and larger imagery, and if yours is any good you should show it off in its most impressive way.

I have just reworked Cycle Ireland to make all of the imagery bigger and more prominent (that’s not a tautology – I placed it higher up in the page so that it is the first thing the user sees on a route page). In optimising images my only priority was how good they looked. File size came a very distant second. That said, all of the images were jpgs, and from my experience you get no discernible benefit with a file size above 80% of the maximum.

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How to be an entrepreneur

How to be an entrepreneur: 5 lessons from 2012

I spent much of 2012 working on cycleireland.ie – making exploring Ireland by bike easy. The site has just been reworked to its second iteration (but I like to think of this as its birth) in preparation for a product launch in April. It has been a brutal but enjoyable learning experience in how to be an entrepreneur. I learned a few things (I think – I might think the exact opposite of all the points below in twelve months time).

Cycle Ireland on Mobile - my lesson in how to be an entrepreneur

Cycle Ireland on Mobile

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Contact Form – how to do it

Contact forms are simple. They are a relic of the old days when people used email clients such as Microsoft Outlook. The idea was to save the user the hassle of opening up a separate program.

That day is gone. Now most people use web-based mail, and more of them have their email open more of the time. Contact forms are misused in two main ways.

Contact form abuses

1) Content managers ask for too much information. Look, you don’t need my telephone number ,and you aren’t getting it. So if this is the only way you are allowing people to write to you, I’m not doing business with you.

2) The user is left without the ability to send a copy to themselves. The more complex the typical query, the more important this feature is. If they send an email, after getting a reply they can instantly check the original message if they need to.

Contact form - keep it simple

Contact form – keep it simple

The most important thing about using contact forms is to include your email address as well. When someone emails you they don’t have to write out their name and email address, or risk spelling their email address wrong. Make it as easy as possible for people to contact you.

Oh, and once the form is on your site, do test it.

You have to show the price

This piece is prompted by the people who try to sell themselves or their product on their website, and end by asking the visitor, if they are interested in buying this product or service, to “contact them to find out more”, with nary a mention of price.

Understand this – the price was probably the first thing your visitor was looking for, not an afterthought. Sure, there are exceptions to that, but you are unlikely to be one of them.

You have to show your price

You have to show your price

By omitting your price, you are wasting your users time. Why should they have to contact you when you could just have written it on the web and saved them the time.

Why is price left out?

There are two obvious reasons:

1) You are going to make it up once you know how badly they need it / how much money you have / how little they really know about the topic.

2) You cost a lot and want to put off telling them until they have invested/wasted as much time as possible on you.

Either way, you come out of this scenario with about as much credibility as a lottery winner claiming it won’t change them. You have none.

Even if your prices are tailored to individual projects, you can give a small project as an example and give the cost for it. That will give some transparency to your later quote. If that doesn’t suit you, you can carry on repelling potential customers.

If you think you have a good reason for leaving your price out, you are wrong, and you have got to look again at how your website frames you in the eyes of its visitors. You are ignoring possibly the greatest aspect of the web – the removal of the necessity of interacting with other people when shopping.

First website mistakes to avoid

Setting up your first website for your business can be a minefield. Most people make too many simple website mistakes. For most business owners the web is not their primary area of expertise, and it is very difficult to be sure of what you need. Often, it is just a holding page with your contact details, while you develop your product. But you can easily end up being sold a platinum version CMS and site that you simply do not need until later.

If you do have some aptitude, there is a lot to be said for doing it yourself at the start. Often your holding page will last for 6 months or so, and by then you will have a better idea of what you will need for your site. With WordPress this is a straightforward process (if you know your way around a computer). But people get it wrong with their first website and make astonishing (to others) website mistakes.

Real-life first website mistakes

I will give a real-life, unnamed example of an early-stage company. I checked their site after reading about them in a newspaper article.

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Mobile website content problems

Mobile ownership and usage is going through the roof. Mobile website content is a different beast to regular website content. It is less forgiving of bluster and long-windedness. Mobile is becoming more and more convenient for users and is getting cheaper all the time, as network capacity is expanded and all-you-can-eat data packages become the norm.

So you have a website and you need to address your mobile users – how do you go about it? Well, get ready for the hurt. Mobile website content is, for many, a disaster zone. Accepted thinking suggests that you strip out part of your site and offer only the core elements, as you have a lot less screen real estate to play with. Always be wary of accepted thinking.

Users are demanding. They are not going to put up with second-rate products. It’s all well and good to decide to leave things out, but if one of those things is something the user wants, they are going to hate your mobile site for it.

Probably the most frustrating element of the mobile web is reaching a mobile site for the first time and wasting time trying to work out what is missing or what is implemented badly. Too often it becomes a bad user experience, to the extent that you are better off skipping the site until you have access to a larger screen and the full version.

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