Content Management is misunderstood by many people. They don’t know what a content manager does exactly.
Well it’s easy to answer. Content Management is the generation and publication of information for your users. This information will be different for different organisations. An online store will have info on products, returns, delivery times etc. A company’s intranet will have info on company policies, background, strategies and plans etc.
An online magazine will have articles, quizzes, photo galleries and more. A forum will have numerous threads (usually requiring monitoring) and info on policies.
The types of content possible are numerous and varied. You need to determine what is useful to your users and what they want, and manage your resources so that you can give them as much as possible.
Content Management and Content Strategy
Content strategy involves the analysis of data and the investigation of your users’ needs and wants. Through this you will identify what you most need to provide for them and examine what you can provide with the resources that you have. Who will you target and how will you attract them?
Once you have decided this, you then move on to the planning phase.