We love to see outstanding content. xkcd is a “a webcomic of romance, sarcasm, math, and language” by American artist Randall Munroe. It has been one of the most successful webcomics of the past few years. Munroe decided to do something out-of-the-ordinary.
He created “Time” – a 3,099 panel comic that updated one frame every 30 minutes, later hourly. It began with two people building a sandcastle and wondering why the water level is rising so quickly. They go on an obscure and difficult to understand journey where not a lot of note happens.
It was completely impractical for anybody to follow the comic in real-time, and previous panels were not made available on xkcd.com. When the comic was finished, it was left to fans to extract them and compile them into gifs, videos, and interactive pages such as http://geekwagon.net/projects/xkcd1190. The fact that xkcd had a highly successful forum helped greatly.
The comic generated a lot of discussion and publicity for its sheer ambition. There was nothing else like it out there. After some time, Munroe did an interview with Wired explaining that it took place in the Mediterranean Basin 11,000 years in the future, and pointed to various clues to its location within the comic.
This is anexample of content not created by examining analytics or user needs. A great piece of content was created and it worked. What can you do that’s as ambitious?