Content writing – get the tone right: 3 tips

To truly be successful, your content writing needs to be consistent and have an identifiable voice. For example, I don’t want my writing to be lifeless or a chore for the reader. I would prefer it to be almost anything else than boring. I would prefer it to be arrogant or obnoxious (obnoxious is when something is unpleasant – don’t worry, I’ll keep the long words to a minimum for you) than boring.

3 tips to bring your writing to life

Here are some ways to batter your writing back into life.

No jargon

If you use jargon you do two things: you limit yourself to those people who already know the terms that you are using and you identify yourself as someone who uses jargon. Keep it to an absolute minimum. Rewrite passages if you find yourself constantly referring to the same terms over and over again.

Use humour

Many inexperienced writers don’t have the confidence to try and be funny using the written word and also make the mistake of thinking that writing is divided strictly into comedy and non-comedy. But most pieces, like life, can be funny sometimes and not other times. That’s fine. Though do be careful to keep the YOLOs to a minimum in your critique of the war photography exhibition you are reviewing.

Don’t obfuscate

Be confident whether you feel you should be or not. You have a voice that nobody else has, so write something that nobody else could. Don’t hide yourself in dull writing because you think that ordinary is the best that you can aim for. Write and rewrite until what is on the screen reflects clearly what you are thinking.