Your homepage web content is most likely the most important web content on your site. Naturally it is the part of the site that you should spend the most time on. A good exercise is to determine the calls of action that you most want to direct users to, such as:
- buy a product
- contact you with questions/complains
- sign up to a mailing list
- follow you on facebook/twitter/pinterest
- read your content
Once you have written them down, put them in the order of most to least important. Now take the first one. That is what should be the first thing on your homepage. All the others must fit around it, whether in navigation bars, sidebars, headers, footers or in a different part of the main content area.
Too often homepages look like a junkyard, with every possible action to be found there, and complete confusion as to where you intended journey through the site is meant to be.
Look at your homepage and see if you can simplify it. Make the most important thing that visitors can do clear to both them and to you. Other things should be findable and placed where people would expect them to be.
You may end up with something very different and very fresh.