Website footer – less is more

In recent times there has been an increase in website footers that are packed with links that take you all over the site. They have so many links that it becomes very difficult to actually find the one that you want.

You can have 40, 50 links or even more across several columns. Some people don’t recognize when they reach the point of diminishing returns. The footer is not a dump. It is a place to show miscellaneous but necessary links. The exact links to show will depend on the type of site that you run.

As a rule, if the link would only be required by a specific type of user (as opposed to general users), it is a good candidate for the footer.

Keep it simple. Combine pages where it makes sense. If you do have a lot of links, keep the names of them as short as possible to save your users’ time while they scan the footer looking for the one that they want.